Terms and Conditions

Milk + Blush is a trading name of 1998 Ltd ("We"). We are a company incorporated in England and Wales, holding the company registration number 15319961. Our UK VAT number is 988231776.


The following legal terms and conditions govern the supply of Products listed on our website, “milkandblush.com” (referred to as "Our Site"), to you. Prior to ordering any Products from our site, please carefully review these terms and conditions.


By accessing our site and regardles of whether you register for an account, you acknowledge and agree to both these terms and conditions and our Privacy Notice. If you do not agree to these terms and our Privacy Notice, please refrain from using our site. It is your responsibility to periodically check this page for any updates or changes to the terms and conditions.


These terms and any Contract between us are solely in the English language. It is important to note that we may not retain a copy of your Contract. For future reference, it is recommended that you keep a copy of these terms and your order.


Summary of your key rights:


The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 say that up to 14 days after receiving your Goods, in most cases, you can change your mind and get a full refund. Please consider that any tamper evident seals must remain intact and the product is unused.

The Consumer Rights Act 2015 says Goods must be as described, fit for purpose and of satisfactory quality. During the expected lifespan of your product you’re entitled to the following:

up to 30 days: if your Goods are faulty, you can get a refund;

up to six months: if it can’t be repaired or replaced, then you’re entitled to a full refund in most cases; 

Please consider that general wear and tear does not constitute a fault.

The information in this summary box summarises some of your key rights. It is not intended to replace the contract below, which you should read carefully.


We reserve the right to modify the prices on our site at any moment without prior notice. However, these changes will not impact orders that have already been accepted by us.


Immediately after you place an order, we begin processing it, making it unable to be altered prior to delivery. You should receive a confirmation email from us. If you do not receive this email, please contact us. Keep in mind that receiving this email does not guarantee acceptance of your order. All orders are subject to availability and our final approval, which we reserve the right to refuse for any reason.


Upon submitting your order, we will immediately request full payment authorisation from your bank or card issuer. Your order will only be processed once full payment has been received. If we accept your order, we will notify you via another email indicating that the Product is being prepared for shipment. At this point, a contract between us, referred to as the "Contract", will be established.


Payment can be made via debit card, credit card, Apple Pay (for iOS only), PayPal, or Klarna.


If you choose to pay using Klarna. Klarna will provide you with specific payment terms.

For further information or questions regarding your payment please visit Klarna’s website or contact Klarna’s customer service.



Before placing your order, you will be presented with a range of delivery options based on the delivery address you have provided. The delivery service you select will be used to fulfill your order and we will make every effort to deliver it in a timely and efficient manner, considering the delivery service you have chosen. Regardless of the delivery service selected, your order will be delivered within a maximum of 30 days from the day the Contract was formed.


Products that are available for backorder or pre-order are clearly marked as such on the website. If you place an order for a backordered or pre-ordered Product, it will be shipped to you once it has been restocked. While we cannot provide a specific timeframe for restocking, you have the right to request a cancellation and refund for backordered or pre-ordered Products that have not yet been shipped.


Your order will be considered fully delivered when the Products are shipped to the address you provided, at which point you are responsible for the Product once they have been delivered to the address specified by you when you placed your order with us. In other words, the risk in the Product passes to you when you take, or a third party notified by you takes, possession of the Product.


If there is no one at the delivery address to receive the Products and they cannot be left in a secure location or placed in your mailbox, the Contract may be terminated by us and the Products will be returned to us. In such a case, we will issue a refund for the Products.


If you have a dispute regarding the delivery of your order, you have a 7-day period starting from the day the carrier updates the tracking status of your order as fulfilled (meaning it has been delivered to the address specified in the Dispatch Confirmation). Before issuing a refund for the paid price and/or delivery costs, we reserve the right to request supporting evidence.


You must notify us promptly of any discrepancies with your order. This must be in writing by sending an email to [email protected] with the details and your order number. We apologise if we shipped the incorrect goods. Please follow the Returns Procedure and we will strive to correct the mistake as quickly as possible.


Deliveries outside of the UK may be subject to import taxes, customs fees and other charges (“Charges”). Please note that these Charges are not included in the purchase price as displayed on our Website and are payable to your local authority, customs or other import agency in your country of residence. Any customs or import duties are charged once the parcel reaches its destination country. These charges must be paid by the recipient of the parcel. We have no control over these Charges and cannot predict what they may be. Customs policies vary widely from country to country; you may want to contact your local customs office for further information.


For further information concerning shipping, deliveries and Charges outside of the UK please see our delivery page on our Website, which you can view https://help.milkandblush.com/shipping-delivery/international-taxes-duties-and-customs 


The law states you have the right to cancel this contract within 14 days without giving any reason. However, we care about our customer service and therefore we have extended this period to 21 days. Please note that this extension period to 21 days must be in line with our returns policy, a copy which you can view here https://help.milkandblush.com/returns/returns-policy


The cancellation period will expire after 21 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the Extensions.


To exercise the right to cancel, you must inform us of your decision to cancel this contract by a clear statement (eg a letter sent by post or email) using the contact details at the top of this page. You may use the model cancellation form available here at the bottom of these terms but it is not obligatory. To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired.


Please note that there may be occasions when the cooling off period does not apply. All of our Extensions are sealed for health protection and hygiene purposes. We are happy to accept your hair extensions back within the cancellation period provided they remain unopened, the hygiene seal must still be intact and the hair must not be removed from the original packaging.


We strongly recommend you get proof of postage and follow our returns process. Our returns address is: Milk + Blush, R1.3 H3 The Malting, East Tyndall Street, Cardiff, CF24 5EA, United Kingdom.


Orders that have been given free postage through the use of a promotional code or offer will have the standard delivery charge subtracted from the refund amount when the order is returned to us.


Upon return, all products undergo inspection. If a product is returned that is not it’s original condition, with the hygiene seals intact, damaged, or unsaleable, a refund cannot be granted and the product may need to be returned to you at your expense for delivery costs.


We aim to process returns within 14 days of receipt of the Product into our warehouse. In the case of refunds, they are refunded to the original payment method used when placing the order.


The Consumer Rights Act 2015 gives you certain legal rights (also known as ‘statutory rights’). The Extensions that we provide to you must be as described, fit for purpose and of satisfactory quality. We are under a legal duty to supply you with Extensions that are in conformity with this contract.


The packaging of the Extensions may be different from that shown on the site. While we try to make sure that: all weights, sizes, materials, contents and measurements set out on the site are as accurate as possible, but there may be a small tolerance; and the colours of our Extensions are displayed accurately on the site, the actual colours that you see on your device may vary depending on the device that you use.


Any Extensions sold at discount prices, as remnants or as substandard will be identified and sold as such. Please check that they are of a satisfactory quality for their intended use.



Orders that have been given free postage through the use of a promotional code or offer will have the standard delivery charge subtracted from the refund amount when the order is returned to us. Promotional codes can be redeemed during checkout. The terms for each code will be specified when issued. Once an order is submitted, a promotional code cannot be applied. It's your responsibility to enter the code at checkout. Our Help Centre provides complete information on promotional codes and how to use them.


Promotional codes are not applicable to sale items, unless specified. Some promotional codes cannot be combined with other codes, offers, or items for purchase. Any promotional items or gifts with purchase are subject to availability. Any Products which are purchased with a promotional item must be returned with the item in order to receive a full refund for the original Products purchased. We reserve the right to refund the difference in value of the item from the order.


Promotional codes or offers are subject to change and can be cancelled, altered, or suspended at any time without prior notification. We strive to provide the most up-to-date information about our promotions and will make any changes as necessary to ensure that our customers receive the best possible experience.



Gift Cards are available in GBP (when selecting EUR, it is a virtual currency which will convert to GBP at checkout) and USD (when selecting CAD or AUD, it is a virtual currency which will convert to USD at checkout). Gift Cards may be purchased in varying increments as determined on the Gift Card order page. Payment for Gift Cards is accepted by debit card, credit card, and PayPal. You cannot purchase a Gift Card using another Gift Card or Klarna.


The Gift Card will be sent to the email provided during order submission. Delivery will only occur after payment has cleared for the full amount. We are not liable for any losses if the Gift Card is sent to an incorrect email due to a mistake in the information provided by you. You need to take extra care when entering your details. The Gift Card can only be redeemed online through our website. To use the funds, enter the code from the email sent to you into the gift card code box at checkout. For more information on using Gift Cards, visit our Help Centre.


Your Gift Card is valid for 12 months from the date of purchase. Your Gift Card cannot be redeemed or used once it has expired.


Gift Cards and their balance cannot be sold, exchanged for cash, or transferred for value by anyone, including you. They can only be used to purchase Products from us. Additionally, Gift Cards are non-refundable and cannot be returned.


The value of your purchases will reduce the Gift Card balance, and any remaining balance can be applied to future purchases. The balance will be updated after each transaction. If the purchase amount of a product is higher than the Gift Card balance, you can pay the difference using another payment method and still use the Gift Card balance towards the purchase.


We can only reissue gift vouchers which have not been redeemed. For the avoidance of doubt, the original gift voucher will be void if we issue a replacement. The original expiry date will still apply.


The risk of loss and title for a Gift Voucher shall pass to the purchaser upon our electronic transmission of the Gift Voucher to the purchaser or designated recipient, whichever is applicable. We are not responsible if any Gift Voucher is lost, stolen, destroyed or used without your permission


We have the right to close customer accounts and take payment from alternative forms of payment if a fraudulently obtained Gift Voucher is redeemed and/or used to make purchases on our website.


Gift Vouchers cannot be returned or refunded, except in accordance with your statutory rights. The value of the gift voucher cannot be converted back to cash.


Any credit will be valid for 6 months from the date of issue and will expire on the anniversary of the date of issue.


The Website and its content are protected by intellectual property rights, which we either own or have permission to use. These rights are protected around the world. All such rights are reserved.


You’re allowed to store, print and display our Website content only for your own personal use. You are not allowed to use any part of the Website for commercial purposes unless you have our express permission.


You’re also not allowed to use the the Milk + Blush logo or any Milk + Blush brand or trade mark (or any marks which are colourably similar) without our express permission.



Have we reached out to you on social media to feature your content on our social media channels? 


By giving you the opportunity to feature your content on our social media channels and by responding with the required hashtag (such as #YesMilkandBlush) you agree:


  • To give Milk + Blush and its related companies, agents, contractors, and third-party service providers, and their respective retail partners, marketing and public relations agencies, and other affiliates the unlimited, non-exclusive, assignable, sublicensable, perpetual, worldwide right to use your relevant UGC
  • Milk + Blush has the right (but not the obligation) to utilise your User-Generated Content (UGC) in any manner and for any purpose, such as saving, storing, copying, reproducing, publishing, transmitting, distributing, displaying, modifying, translating, and incorporating it into other materials for commercial exploitation. This includes showcasing your UGC on the Milk + Blush websites, online stores, and official social media pages, as well as during events and campaigns. Please ensure that you only provide consent for the use of UGC that you are comfortable having subject to these Terms.
  • You agree to indemnify and hold Milk + Blush and any person acting on Milk + Blush behalf harmless from and against any claims, damages, liabilities, costs incurred by Milk + Blush in connection with the regular use of the UGC as described above.
  • We can use your handle and the content (the “Content”) on milkandblush.com, and/or on any of Milk + Blush’s social media platforms (including but not limited to Instagram, TikTok, Facebook and Twitter). We can edit, crop, adapt, enhance or modify the Content (but Milk + Blush will not treat you in a derogatory manner).


You promise that you:


  • have the permission of everyone in the Content;
  • have the right to grant Milk + Blush the above rights; and
  • are at least 18 years old.
  • If you (or anyone in the Content) asks us to remove the Content, we will remove the Content from the social media accounts that we control.


You understand that other users of these social media platforms can also share and make use of the Content once posted.  In particular, a user of these platforms can take a screenshot of and save an image of the Content to their device, share the Content on social media platforms or websites which feature the Content (and sharing capabilities). If you do not want to grant the permissions set out above then please do not give us consent to use the Content.


If you do not agree with our policies and practices regarding the processing of personal data, please refrain from responding to our message with the "#YesMilkandBlush" tag in relation to your UGC.


By replying with "#YesMilkandBlush" to our message from the Milk + Blush account, you explicitly and specifically give Milk + Blush permission to use your personal data for commercial and marketing purposes as described above. You have the right to withdraw your consent for the use of your personal data and privacy at any time by sending us an email through our Contact Page.



Recycle your electrical and electronic devices for free at a local recycling center near you. Find your nearest center by searching your postcode on the Recycle Now website.


Electronic waste is rapidly increasing in the UK. By recycling these items, we conserve natural resources and protect the environment. Failing to recycle properly will result in hazardous waste ending up in landfills, contaminating soil and water and damaging both wildlife and human health.


We're proud to work with your local authority to provide convenient recycling facilities for electronic waste. Look for the crossed-out wheeled bin symbol on all electrical equipment to remind you that they can be recycled. Do not put any electronic waste, including items marked with this symbol, in the bin. 


Get more details on WEEE recycling and find a nearby recycling center by visiting the Recycle Now website.

Nothing in this contract affects your legal rights under the Consumer Rights Act 2015 (also known as ‘statutory rights’). You may also have other rights in law.



We only supply the Products to you for domestic and private use. If you use the Products for any commercial, business or resale purpose, then it is a business to business transaction and these terms do not apply to you. We will have no liability to you for any loss of profit, loss of business, loss of anticipated savings, business interruption or loss of business opportunity.

If We fail to comply with these terms and conditions, We are responsible for loss or damage you suffer that is a foreseeable result of our breach or our failing to use reasonable care and skill, but We are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the Contract was made, both We and you knew it might happen. Our liability shall not exceed 100% of the Product price.


We do not in any way exclude or limit our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation or any matter for which We may not exclude or limit our liability under any applicable law.



We have the right to amend, remove or vary our services and/or any part of the Website (including our Terms and Conditions) at any time.


Each of the paragraphs of these terms and conditions operates separately. If any court or relevant authority decides that any of them are unlawful or unenforceable, the remaining paragraphs will remain in full force and effect.


If We fail to insist that you perform any of your obligations under these terms and conditions, or if We do not enforce our rights against you, or if We delay in doing so, that will not mean that We have waived our rights against you and will not mean that you do not have to comply with those obligations. If We do waive a default by you, We will only do so in writing, and that will not mean that We will automatically waive any later default by you.


Please note that these terms and conditions are governed by English law. This means a Contract for the purchase of Products and any dispute or claim arising out of or in connection with it will be governed by English law, except that if you are not resident in England then English law shall apply only to the extent that it does not override any mandatory laws of the country in which you have your usual place of residence.



We are under a legal duty to supply you with Prodcuts that are in conformity with this contract.


We understand that receiving faulty products can be frustrating, and we strive to provide the highest level of customer satisfaction. By reporting any faults promptly, we can efficiently address the issue and find a solution that works for you. Our customer support team is always available to assist you, and we appreciate your cooperation in this matter.


We kindly request that if you come across any faults in your products, you report them to our customer support team through email at [email protected]. In the event that you discover that your hair extensions are faulty, it is imperative that you inform us within a maximum of 30 days from the date of receipt. This is because human hair extensions are considered to be a consumable or perishable item, and thus prompt reporting is necessary to ensure the best resolution.

Under certain conditions, you may need to fill out a Hair Report Form and/or send back the Products for examination and confirmation of the defect. We retain the right to ask for proof, such as pictures of the defect, and the return of the Products prior to issuing any reimbursement for the purchase price and/or any related shipping expenses. 


When shipping Product to us, Products are your responsibility until they reach our warehouse. Please ensure all items are packaged properly to avoid damage during transit and that you use a tracked and insured postage method. We will not be held responsible for any additional costs caused by faulty goods such as removal or reapplication fees. It is advisable to seek the services of a qualified professional for the application of professional hair extensions and to schedule a consultation before undergoing any permanent extensions. 


Products aren't considered faulty if any of the following occur: degradation caused by poor maintenance such as heat damage, improper aftercare, or improper application, neglect, exposure to chemical treatments like toners or color products, discoloration or fading of color, usage in chlorinated or treated water such as water with high mineral content, utilisation of products with UV protection, normal wear and tear, modification of the Product beyond what's acceptable, or using the Products for purposes other than their  their normally recognised purpose.