How to ‘Eyemaxx’ with your hair colour

Eyemaxxing is the latest makeup trend taking over TikTok! With 241,000 searches in July alone, according to TikTok insights, this Gen Z-led trend involves ‘maximising’ your eye colour by using eyeshadow and eyeliner shades that make your eyes pop. Ultimately, this trend is social media's rebrand of colour theory.

We looked at this trend from another angle, and thought about how you can use your hair colour to ‘eyemaxx’. However, there is slightly more to consider with this approach to ensure the shade also works with your skin colour and undertones.

Best Hair Colours to Highlight Blue Eyes

Warmer hair colours are best to make blue eyes pop, especially copper tones, warm shades of brown, or golden blondes. However, if you have cool or pink skin undertones, strawberry blonde shades or neutral warm browns may be best. Having bright fiery red or orange hair can make cooler skin easily look flushed. 

Taylor Swift has the warm blonde and blue eyes combination. Her golden blonde hair works perfectly with her fair skin and draws attention to her striking blue eyes. 

Which Hair Shades Accentuate Green Eyes?

As green sits opposite red and purple on the colour wheel, the best hair shades to emphasise green eyes are rich mahogany shades and deep cherry reds. Warm auburn hair colours work well and can also help to pull out any flecks of emerald or gold within green eyes, as featured on Emma Stone.

If you have pale, cool skin, a deep berry tone can create a beautiful high-contrast look. For warmer or olive-toned skin, a rusty or chestnut shade will be complementary. 

The Best Hair Colour to Make Brown Eyes Stand Out

When looking at TikTok search data, eyemaxing for brown eyes appears to be the most searched-for eye colour.

As brown is a composite colour, meaning it is formed by blending red, blue, and yellow, brown eyes contain a mix of undertones. This unique blend gives you the versatility to play with a full spectrum of hair shades, from deep espresso to light golden brown, in both warm and cool tones that complement the hidden pigments in your eyes.

If you have dark brown eyes like Anne Hathaway, cool ash tones including charcoal brown, blue-black, or ash blonde can create a striking contrast against deep brown eyes. For more light, golden brown eyes, warmer, richer shades like honey, golden caramel, or rich chocolate tones complement them, as seen on Zendaya.

The Most Flattering Hair Colours for Hazel Eyes

As hazel eyes contain both green and brown,  your hair colour can bring out different shades of your eyes. If you want to accentuate the green, opting for a dark chocolate brown shade will create a contrast and push the green forward. A celebrity that does this well is Rihanna.

If you want to highlight the golden amber tones more, opt for a warmer golden-brown hair, like Shay Mitchell, to bring out the golden-amber ring around the pupil of hazel eyes. 

The Hair Colours That Complement Grey Eyes

Grey is a unique eye colour, as it’s naturally low in saturation and can contain subtle flecks of blue, green, or silver. Grey eyes can be made to stand out by creating a dramatic contrast with a warm, rich shade such as a deep espresso brown or natural black, as sported by Megan Fox.

A golden tone, such as a dark sandy blonde, also works well with hazel eyes, as it can bring out the warmth in the iris. Olivia Wilde perfectly pairs her grey-blue eyes, which have green and golden details near the iris, with her warm blonde hair.

Balancing Contrast and Harmony

Whether you want a high-impact transformation or a subtle, natural enhancement, bringing the eyemaxxing trend to life is easier than you think.

Nicole Petty, Brand Director at Milk & Blush, commented: “Eyemaxxing is all about using colour theory to draw out the natural beauty of your eyes, but hair colour adds a whole new dimension compared to makeup. Whether you’re adding rich mahogany tones to enhance green eyes or warm golden highlights for hazel eyes, it’s a brilliant way to elevate your look and really bring your eyes out.

“Our most popular shades are natural black and dark brown, which are both incredible for framing the face and making eyes pop. Paired against blue or grey eyes, these deep shades create a strong contrast that makes the eyes appear luminous and 'icy'. Dark brown and natural black hair also help to instantly bring out the jewel-like hue in green eyes. As for brown or hazel eyes, while there isn’t as stark a contrast, these shades still highlight the eye colour by creating a warm, golden 'glow' in hazel eyes and a sultry, intense look for deep brown eyes.”

Ultimately, finding the perfect hair shade to complement your eyes comes down to choosing between high-contrast pop or warm, harmonious blending. If you want to experiment with eyemaxxing without committing to a full dye job, simply adding face-framing balayage, a glossy toner, or a subtle money-piece is a great way to test out your most flattering shades. 

Ready to eyemaxx your look? Now that you know which hair shades bring out the natural beauty of your eyes, you can elevate your hair further with Milk & Blush clip-in extensions. Whether you’re going for a high-contrast pop or warm harmony, find your perfect shade match today.