Tried & Tested: Ouai Dry Shampoo Foam

This month we’re making the most of our OUAI addiction by putting their Dry Shampoo Foam to the test. Anything Jen Atkin touches turns to gold so we have more than high hopes for this product, especially as it promises to give our third day hair a serious boost. We’re also very intrigued by the fact that it’s a foam as that’s our go-to for adding volume and texture to our hair. Here’s what you need to know...



What is it?

This is a dry shampoo but in mousse form, so it won’t leave a powdery residue or buildup on your scalp. It also promises to add instant volume and to leave your hair looking fresh and bouncy. The formula is also made with the OUAI North Bondi fragrance, a mix of bergamot, amber and sandalwood so that your hair will smell amazing too. So far its won 5 awards including Best Dry Shampoo at the Elle International Beauty Awards and the Cosmopolitan Beauty Awards.

How much does it cost?

OUAI products are a little more expensive than most and at £24 this dry shampoo is no exception. It will, however, last much longer as it’s a mousse rather than an aerosol which takes the edge off the price tag.


How do you use it?


Step 1

It’s recommended that you use a ping-pong ball size amount of mousse but this will obviously depend on your hair length and thickness. You’ll want to pump it into the palm of your hands before working it together so that you can easily apply it to your hair.


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Step 2

Apply the mousse to your scalp in sections while making sure to work it into your hair so that it can absorb the oil. You’ll want to concentrate on your hairline and parting where the grease is more visible and work it in using your fingers to create maximum volume.



Step 3

Once you’ve worked the foam into your hair you’ll need to let it dry for around 60 seconds. It’s up to you whether you want to let it dry naturally or give it a blast with the hairdryer for an extra volume boost.



Our thoughts on the Ouai Dry Shampoo Foam...



I have combination hair (oily roots and dry ends) so I’m constantly trying out new dry shampoos. My current favourite is the Toni & Guy Glamour Sky High Volume Dry Shampoo as it’s really lightweight and doesn’t weigh down my hair. I was intrigued by this though because it’s a mousse which I know is good for adding texture and volume. My first impressions were that it smelt amazing, I’ve been eyeing up the OUAI perfumes for ages and this has definitely sold them to me. The mousse is also really thick so it’s easy to apply and work into your hair.

I was surprised by how quickly it soaked in and it instantly gave my roots more volume and lift which I really liked. It definitely took a lot longer to dry than 60 seconds but I could feel it thickening up my strands as it absorbed into the hair. That being said I don’t think this is a great product for very oily hair. The strands around my face still looked pretty greasy and even after applying more moose it didn’t soak up much of the oil. I think this is a product for people with second-day hair that needs a root boost but if you’re looking for something that will work at the gym this isn’t it. I would definitely recommend it for adding texture to curls though and for anyone with fine hair that needs a volume boost.



I was so excited to try out this product, firstly because it’s QUAI and secondly because it’s a dry shampoo. I’m all for anything that keeps my hair fresher for longer as it takes so long to wash, dry and style my thick hair.

I love the packaging, it’s so simple and very easy to use, some mousse bottles leave an absolute mess from the nozzle but this one was perfect. I also really love the fragrance! I would even consider using this product as a texturising product on my hair just because it smells so good. I’m thinking it may be a really good one to give my hair a piecey look and to tame frizz at the same time. I also think as a dry shampoo it works pretty well, you have to really work it into your roots but that helps to add lots of volume so it's a win-win.

The only thing I would say is that it takes way longer than 60 seconds to dry, so if you're in a rush in the morning, this probably isn't the product for you. Next time I use it I'm going to blast my hair with a hairdryer afterwards to quicken up the process. It does, however, smell amazing and makes a big difference once it’s absorbed so I’m giving it an 8/10.

PS. A little goes a long way so don’t over to it, I made this mistake!